Hundreds of CRMs can perform core functions like managing customer information, tracking sales, offering customer service, and analyzing data, but the reason that big vendors like Microsoft and Salesforce have managed to climb to the top is the depth and extent of their capabilities. Now Microsoft Dynamics is marking itself out as a clear competitor to Salesforce in the ongoing CRM war, and while it still has some way to go to close the gap, it appears more and more like a credible threat to Salesforce’s position. Up until recently, product rankings in the CRM market were essentially Salesforce, then everyone else.
In terms of market share, Salesforce is the most popular CRM software in the world. In this edition, we’ll be comparing two giants of the business software market Microsoft Dynamics and Salesforce. To help you find the perfect software vendor for your organization, we’ve put together a series of guides comparing some of the largest and most popular CRM vendors available today.
The notion of customer relationship management has been around since the 1970s, and some of the biggest names on the CRM software market today have 15 years of experience under their belts. But if an inclusive, established vendor is what you’re after, you might want to start by looking at market leaders.ĬRM is currently the fastest-growing type of business software, but that doesn’t mean it’s a newfangled concept. There are CRMs out there for every company type, size, and niche if you let your individual requirements inform your search, you should be able to find a good match for your circumstances. With an abundance of CRM products to choose from in today’s market, it can be tricky to know where to begin your search. With so much hinging on making the right choice, however, it can be a pretty daunting time too. It’s an exciting moment you’re on the cusp of rolling out a tool that’s going to change the way you work, and hopefully, help take your business to the next level. Deciding that it’s time for your business to implement a CRM is a big step.
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